BaselLodging
Platform Redesign

SwissLodging GmbH is a serviced apartment operator managing long- and mid-term rentals across Switzerland. The company needed a scalable digital foundation that reflected the quality and reliability of their operations.

ABOUT THE PROJECT_

Key Project
Details

CLIENT LOCATION:BASEL, SWITZERLAND

Timeline

3 months

Effort

60+ man-days

Industry

Hospitality

Services provided

Foundation Mapping, Digital Concept Design, Specification

CLIENT CHALLENGE_

Key issues
included

SwissLodging’s digital platform was no longer supporting the pace of their growth.
Operational inefficiencies, slow performance, and inconsistent data made scaling difficult and created friction for both staff and customers.

ISSUE 01

Slow Performance

NEED TO FIX

Slow page loads (4–6 seconds) impacting conversions

ISSUE 02

Fragmented Data

NEED TO FIX

Inconsistent apartment data spread across CMS and PMS

ISSUE 03

Maintenance
Overhead

NEED TO FIX

High maintenance workload due to duplicated fields and manual updates

ISSUE 04

Rigid PMS Integration

NEED TO FIX

A non-scalable PMS API integration that slowed development

ISSUE 05

Missing SEO
Foundations

NEED TO FIX

No structured landing pages for high-intent SEO

ISSUE 06

Limited Brand
Scalability

NEED TO FIX

Inability to quickly launch new city-specific brands without heavy engineering

WHAT THEY NEEDED

Need for a Future-Proof System

OUR MISSION

To support future expansion, they needed a reliable, modular system that delivered data accuracy, fast performance, and a clear pathway to multi-brand growth.

CRAFTING THE FIX_

Our Solution

Proof redesigned SwissLodging’s digital ecosystem from the foundation up. The result was a complete architecture, specification, and design system for a high-performance, multi-brand rental platform.

TASK 01

Unified
Data Model

SOLUTION

We restructured the flow of apartment data, creating a single source of truth in the PMS and removing redundant fields. The architecture ensures consistent, error-free data with minimal manual work.

TASK 02

Automated Location
Enrichment

SOLUTION

Google Nearby Places integration enriches every apartment page with nearby restaurants, services, and attractions — without adding operational workload.

TASK 03

SEO-Driven Landing
Pages

SOLUTION

We introduced structured, indexable landing pages for neighborhoods, travel scenarios, and apartment categories to expand organic reach.

TASK 04

Multi-Brand
Architecture for New
Cities

SOLUTION

A central CMS and shared caching layer allow SwissLodging to deploy new city-specific websites in hours rather than weeks — each inheriting consistent logic, UI, and data structure.

CRAFTING THE FIX_

Full Blueprint &
Specification

The final package included all the technical and design assets needed for a clean, predictable implementation:

Design system and reusable component library

High-fidelity prototypes for all key screens

Functional specifications and acceptance criteria

Integration requirements and system interactions

This removed ambiguity for developers and ensured the platform could be built efficiently and scaled without rework.

Let's turn your ideas
into a working system.

Reach out at [email protected] to book a short discovery call. We'll talk goals, challenges,
and what progress could look like in weeks — not quarters.